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Pernod launches nightlife safety campaign
‘Good Nights Are Safe Nights’ is a community-based initiative created by Pernod Ricard North America in partnership with consulting firm Safe Night.
The programme is designed to promote responsible alcohol consumption, reduce harm, and create safer nightlife environments in the US and Canada.
The initiative will begin with a collaboration with the Greenwich Village Chelsea Chamber of Commerce in New York, with the three organisations working with local communities to create safe nightlife environments for consumers, staff, and community members.
Pernod Ricard will help to provide bars, restaurants, and hospitality professionals with training, resources, and voluntary accreditation for responsible nightlife operations.
Pierre Joncourt, senior vice-president of operations for Pernod Ricard North America, said: “We’re not just nurturing responsible brands, but also fostering a culture of safety and respect within the hospitality industry. With this initiative, we’re making significant strides towards creating safer nightlife environments, instilling a sense of security and conviviality for all.”
Safe Night will facilitate training modules in topics including safety and security, legal compliance and liability, responsible service and patron protection and operational efficiency.
Molly C Mastoras, president of Safe Night, said: “Our partnership with Pernod Ricard North America and the implementation of Village Safe Spot with the Greenwich Village Chelsea Chamber of Commerce will benefit multiple stakeholders.
“Our multi-component nightlife management model strengthens hospitality operating standards and builds genuine relationships between city agencies, venue operators, and the community. We want to empower stakeholders to manage complex nightlife areas with inclusivity and proactive purpose.”
Participating venues can be accredited as a ‘Village Safe Spot’ by the Greenwich Village Chelsea Chamber of Commerce.
Jesse Gericke, executive director of the Greenwich Village Chelsea Chamber of Commerce, added: “We are proud to launch the Village Safe Spot, a critical harm reduction model designed to ensure that nightlife in Greenwich Village is safe and inclusive for everyone.
“By partnering with local bars, restaurants, and clubs, we’re creating designated safe spaces where nightlife establishments can address nightlife issues before they become a bigger problem. Our goal is to foster a nightlife culture where safety, respect, and community are at the forefront.”
Earlier this year, Pernod Ricard introduced a Responsible Host Certification programme in a commitment to supporting responsible drinking, building on its Drink More Water campaign.
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