This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Four Pillars co-founder pens book
Matt Jones, the co-founder of Australian gin brand Four Pillars, will publish a book called Lessons From Gin: Business the Four Pillars Way later this year.
The book will chart the brand’s journey from a small cult favourite to a household name, with insights into Jones’ experiences as a creative brand strategist during the rise of social media.
The publisher describes the book as an ‘insider’s guide to business success’, with chapters on brand design and storytelling, product excellence, building loyalty and a community and more.
Lessons From Gin will be released globally from October 2024, with a UK release in November.
Jones co-founded Four Pillars in 2013 alongside Cameron Mackenzie and Stuart Gregor.
Writing on LinkedIn, Jones said: “The book is not a memoir, and it’s certainly not the definitive story of Four Pillars Gin (if anyone writes that one day it should be Stuart Gregor). Instead this book is an attempt to do two things.
“First, it’s my take on the decisions we made that helped grow Four Pillars into the world’s leading craft gin business in less than a decade. As the person who contributed nothing (literally) to making the gin taste as good as it does (that was all down to Cam and Stu), I think my perspective might be the most relatable to others who also don’t have any gin-making talent, but who do have an extraordinary product and business they want to put on display and make sure it gets the credit (and growth) it deserves.
“Second, it’s my translation of some of those lessons from gin (hence the title) into useful, actionable models and principles that could be applied to any business, organisation or even personal brand. The book is full of what I’ve called ‘useful bits’ where I break out some of the theory behind the gin-soaked brilliance of Four Pillars Gin.”
Earlier this month, Mackenzie left Four Pillars after a decade leading the distilling team.
Related news
Cameron Mackenzie departs Four Pillars