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Flor de Caña opens sensorial experience centres
Rum brand Flor de Caña is celebrating its 135th anniversary by opening immersive experience centres across the world.
In celebration of its 135th anniversary, Flor de Caña – the premium rum brand recognised for its exceptional quality and commitment to sustainability – has opened the doors to its highly anticipated experience centres in Madrid, Spain; Lima, Peru; Managua, Nicaragua; and Mexico City, Mexico. This innovative concept offers entertaining and unforgettable immersive experiences to its visitors, giving them the opportunity to discover the world of Flor de Caña through their senses.
Each Flor de Caña Experiencia venue is much more than a traditional store. It’s a unique space where spirits enthusiasts can interactively learn about the brand’s history and values since 1890, its natural ageing process, its commitment to sustainability, and the various ways to enjoy this award-winning rum.
Visitors can choose from a range of distinctive experiences, from five-senses tastings of Flor de Caña’s oldest expressions – serving rum directly from the barrel where it was aged – to fun cocktail-making classes and the creation of their own blend of rum in a personalised bottle.
The opening of the Flor de Caña Experiencia concept globally underscores the brand’s commitment to bringing its rich 135-year family legacy and its exceptional portfolio of aged rums to a wider audience, ensuring that more people can discover and appreciate the brand’s unique qualities.
Anyone interested in exploring the experience centres can visit the website to make a reservation.
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