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Fireball unveils wedding garter shot
Sazerac-owned Fireball Cinnamon Whisky has created the Fireball Garter, letting brides celebrate their special day with something red.
Each red lacy garter is designed to hold a 50ml bottle of the whisky-based liqueur.
“Fireball is committed to rewriting the rules and setting fire to traditions one shot at a time, and weddings are no exception,” said Danny Suich, global brand director.
“Our fans have been making Fireball a part of their celebrations for years, from adult Fireball flower girls and guys, to wedding favours and more. Weddings light up when Fireball’s involved, so we thought it was high time we ignited a part of the party that was begging for something a little extra: the garter toss.
“We’re excited to see brides and grooms surprise their partners with something fun and unexpected that’s sure to be remembered for years to come.”
The garter comes in two sizes and will be available in limited quantities for US$11.99 from today (2 August) on the brand’s website.
The brand offers an array of merchandise, from a golf iron to an acoustic guitar.
Fireball is a blend of Canadian whisky, cinnamon flavouring and sweeteners. In 2022, the brand collaborated with DC Shoes.
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