Fireball Whisky collaborates with DC shoes

DC Shoes has partnered with Fireball Whisky to create a ‘red-hot edition’ of its best-selling Manteca 4 shoe.

Fireball is a blend of Canadian whisky, cinnamon flavouring a sweeteners. It is said to be the preferred choice for snowboarders looking for ‘a little heat after a cold day on the mountain’.

The bright red shoes feature unique co-branding, including a ‘luxe red’ real suede upper, a whisky-inspired gum sole, and premium touches throughout.

The shoes are packaged in a premium gift-ready box complete with individual dust bags and a custom flask, and will be available exclusively on dcshoes.com from 30 November 2022.

Danny Suich, global brand director, Fireball, said: “We’re excited to collaborate with DC to bring our brands to life in a fun way. Fireball has an irreverent and mischievous spirit born from the idea that convention is meant to be broken – much like that of DC.

“We want to encourage people to ‘free their fire’ by saying no to what’s expected, yes to freedom and ‘f it’ to turn the mundane into the memorable, and we know our fans will do so proudly while wearing these spicy kicks.”

DC’s global head of marketing, Michael Minter, added: “Fireball occupies a special place in hearts and culture. It’s that go-to option for having a good time with friends, especially during the holidays. And since our of-age skateboarders and snowboarders have been known to enjoy a shot or two, we thought it was high time for a little collaboration.”

Earlier this year, Patrón collaborated with designer John Geiger to release limited edition trainers for Cinco de Mayo.