Chichibu releases fifth 7even Gods of Fortunes whisky

Dutch spirits distributor Salud Spirits has revealed the fifth edition of the Chichibu 7even Gods of Fortunes series: Fukurokuju.

The 7even Gods of Fortune series debuted in 2022. The fifth edition, Fukurokuju, follows the previous releases of Ebisu, Hotei, Bishamonten and Benzaitan – each named after a god worshipped in Japan since the Middle Ages.

The series contains seven bottlings of Chichibu single cask whiskies, released from 2022 to 2025.

Each of the seven expressions ‘share the fortune of the very best Chichibu casks with whisky lovers worldwide’. At the same time, each god symbolises good fortune while carrying certain characteristics and associations.

The fifth release depicts Fukurokuju, the god of wealth and longevity, who is said to ‘bring a wealth of flavours and a finish that lasts ages to those who enjoy and savour it’.

The new whisky release is made with Odyssey barley, aged eight years in a first-fill Bourbon barrel and bottled at its cask strength of 61% ABV.

To offer the best whisky for the release, Salud Spirits invited a panel of whisky connoisseurs to choose their favourite.

Fukurokuju offers ‘floral and fruity aromas with icing sugar and tumtums’ on the nose, followed by an ‘explosion of tropical fruits and peppery notes’ on the palate.

Only available through Salud Spirits, the release is limited to 188 bottles.

The series has been made in cooperation with digital and NFT designer Warbb.

“When I was approached by this wonderful whisky brand, I was immediately enthusiastic. It’s an honour to contribute to the total customer experience, and for me, it’s the ultimate way to bring my art alive,” said Robbin Snijders, the artist behind Warbb.

Giving back

In line with the Seven Gods’ beneficiary nature, Salud Spirits celebrates the release this July by helping those less fortunate with a special benefit in partnership with the Japanese Consulate in The Hague, the Netherlands.

The benefit, a date of which will be announced later, is held in support of Second Harvest Japan, a charity helping those in hunger have access to food.

At the event, Salud Spirits will auction the second bottle of Fukurokuju, as well as other exclusive Chichibu bottlings such as Spirits of Salud and Chichibu Red Wine Cask 2023. The winners of the auction ‘might’ have the chance to get their bottles signed by Ichiro Akuto, the owner of Chichibu distillery.