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Chichibu expands whisky series

Distributor Salud Spirits will launch the next instalment of Japanese producer Chichibu’s 7even Gods of Fortune series in September.

Chichibu 7gof
The series is presented in collaboration with Netherlands-based digital designer Robbin Snijders

The 7even Gods of Fortune series debuted in 2022, and comprises seven bottlings that will be released intermittently up until 2025, each named after a god that has been worshipped in Japan since the Middle Ages.

Each god symbolises good fortune while also carrying certain characteristics and associations.

The two new ‘hyper-exclusive’ expressions, Benzaiten and Bishamonten, will be made available to the Dutch and Austrian markets this autumn by Salud Spirits.

Maurice van Vliet, CEO of Salud Spirits, said: “The entire Chichibu community is again eagerly looking forward to these two special Chichibu editions.”

Benzaiten has been named after the goddess of water, music, art, wisdom and wealth, who is often worshipped as the patron saint of seafaring and fishing.

The expression was aged in an imperial stout barrel following distillation in 2016.

It has been bottled at 62.4% ABV and has a limited run of 249 bottles.

Meanwhile, the Bishamonten expression represents the god of warriors, war, battle, wealth and happiness, who is also associated with the northern direction and is often depicted with a spear and a pagoda.

Distilled in 2017, Bishamonten was aged in a first-fill Bourbon barrel and has been bottled at 65.4% ABV. It has a limited run of 211 bottles.

Both casks were selected by independent whisky journalists, experts and connoisseurs.

Van Vliet added: “Just like the previous Chichibu Intergalactic series that generated tremendous international attention, we also want to convey the experience with the 7even Gods of Fortune.”

The series is presented in collaboration with Netherlands-based digital designer Robbin Snijders, whose work is characterised as ‘colourful, mixed with depth and nature’.

Snijders commented: “When I was approached by this wonderful whisky brand, I was immediately enthusiastic. It’s an honour to contribute to the total customer experience and for me, it’s the ultimate way to bring my art alive.”

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