Brad Pitt’s gin enters the UK
Amathus will distribute The Gardener Gin, which is co-founded by Brad Pitt and the Perrin family, in the UK.
The gin is created in partnership with former Tanqueray master distiller Tom Nichol.
‘An ode to the French Riviera’, The Gardener is a London Dry gin with notes of juniper, citrus, liquorice, angelica and coriander. It is made from wheat in copper stills and is certified organic.
Pitt and the Perrins previously worked together on the launch of rosé Champagne brand Fleur de Miraval.
Greg Kimber, head of agency spirits at Amathus Drinks, said: “We’re delighted to have been trusted to be the exclusive UK suppliers of The Gardener Gin, and to expand our collection of drinks from the creative minds of Brad Pitt and the Perrin Family.
“We’re admirers of Tom Nichol’s work, who is such an important and influential figure in the gin business, and with Pitt and Famille Perrin he has helped create a lively and modern gin that captures the art-de-vivre of the French Riviera.
“Thanks to their considered mix of bitter orange, sweet orange and pink grapefruit, all grown locally in the heart of the French Riviera, the gin has a rich and balanced taste.”
The Gardener Gin will be available to purchase in the UK from Amathus’s website and 11 London stores. It has an RRP of £55 (US$70).
Matthieu Perrin said: “We are extremely delighted to announce our distribution partnership with Amathus Drinks to bring The Gardener to the UK.
“Its commitment to excellence, diversity, and progression in the dynamic drinks sector mirrors that of Famille Perrin and we look forward to a successful and long-lasting collaboration.”
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