Bemakers expands to Norway
Danish spirits distributor Bemakers will now supply Norway’s alcohol retail monopoly Vinmonopolet.
The listing marks a significant milestone in the company’s expansion across Scandinavian monopolies, providing brand owners direct access to the primary retail outlets.
Earlier this year, Bemakers established a bonded warehouse in Sweden to support its listing at Systembolaget.
Mirroring the system in Sweden, state-owned Vinmonopolet holds exclusive rights to retail alcoholic beverages that are above 4.75% ABV in Norway, and is the sole gateway for alcohol brands to enter the market.
“Securing supplier status with Vinmonopolet exemplifies Bemakers’ dedicated commitment to enabling access to the monopoly markets and empowering international brands to enter the Norwegian market. This achievement reinforces our role in the Scandinavian alcohol industry,” said Morten Stengaard, co-founder and CEO of Bemakers.
The company stated the listing is just the first step for its expansion, and succeeding in Norway ‘requires a strategic approach, including multi-channel engagement and targeted market activities such as on-trade activations’.
To facilitate spirit brands’ entry into the non-EU Norwegian market, Bemakers handles customs and trade regulations as a core offering to its partner brands.
Bemakers will also open a warehouse in Norway to handle orders from Vinmonopolet and the on-trade.
“Our Norwegian warehouse strategically positions products to increase margins for the brands and logistics efficiency, ensuring optimal service for Norwegian consumers and trade customers,” explained Stengaard.
Bemakers is continuing its Nordic expansion and aims to become a supplier to Finland’s Alko later this year.
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