TOTC names Catalyst honourees
The Tales of the Cocktail (TOTC) Foundation has announced the winners of the 2024 Tales Catalyst prize.
Tales Catalyst celebrates leaders who have made the industry ‘a more inclusive space – without barriers of gender or identity’.
The 2024 International Honouree is former editor of The Spirits Business and founder of the OurWhisky Foundation Becky Paskin.
The US Honouree is Keyatta Mincey Parker, executive director of A Sip of Paradise Garden, a nonprofit bartender and hospitality community, and chief curating officer at Pictures and Cocktails.
The ceremony will take place on 23 July, during the TOTC conference, which will celebrate its 22nd year in New Orleans from 21-26 July. The two honourees will speak about their vision for the industry and explain their efforts to foster inclusivity.
“I am overjoyed to see these new Catalyst Award recipients being honoured at Tales of the Cocktail,” said Catalyst co-chair Tiffanie Barriere.
“Their innovative contributions and consistent dedication to advancing the cocktail and spirits industry set them apart as true pioneers. Each recipient has demonstrated an exceptional ability to inspire, educate, and elevate our community, making profound impacts through their creativity and commitment.
“Their recognition is not only well-deserved but also a testament to the future and innovation of our craft.”
The honourees were selected by committee members from a pool of more than 100 applicants.
“Our two honourees are the definition of community builders – each a Catalyst in their own way,” added co-chair Robin Nance. “Keyatta has created and cultivated a space for her community and continues to expand and elevate what is possible. Becky took her disappointment and frustration and created a space that celebrates women in a category that often leaves them out of the conversation. They are both incredibly deserving and I can’t wait to honour them in July.”
The Spirited Awards will also take place during the TOTC festival on 25 July, with The Spirits Business nominated for Best Cocktail & Spirits Publication.
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