Snoop Dogg launches Cali Cocktails

American rapper Snoop Dogg has teamed up with wine producer 19 Crimes to create a new ready-to-drink (RTD) brand, Cali Cocktails.

The cocktails are said to be inspired by Snoop Dogg’s ‘laidback Cali lifestyle’ and come in two flavours: Smokin’ Strawberry Margarita and Long Beach Lemonade.

The cocktails are made with an agave-wine base and are lightly carbonated.

The RTD doesn’t mark the first time Snoop Dogg has teamed up with the 19 Crimes, the rapper has also collaborated with the brand on a number of wines.

Kris Ann Brady, vice-president of marketing at 19 Crimes, said: “We’re thrilled to continue our partnership with Snoop Dogg and celebrate another hot product launch.

“19 Crimes has always pushed the boundaries of traditional wine culture, and together with Snoop, we’re ready to disrupt the RTD space.”

Cali Cocktails are recommended straight from the can or over ice, and in situations such as summer parties, barbecues, sporting events, and concerts.

A four-pack can be purchased for US$14.99 nationwide in the US. The cocktails have an ABV of 9% per 335ml can.

Snoop Dogg added: “It took a while to perfect this one, but it’s just on time. California has always been home, so it only made sense to celebrate that California state of mind as my next ‘Cali’ creation. To everyone doing their thing, in Cali, or elsewhere, this toast is for you. This coast is for you.”

19 Crimes first expanded into spirits in February with a rum.

Meanwhile, Snoop Dogg recently launched another line of RTDs, Gin & Juice, with fellow musician and rapper Dr Dre.