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Sir Edmond sponsors SB Awards
Dutch brand Sir Edmond Gin will sponsor the Spirits Distributor of the Year prize at The Spirits Business Awards 2024.
The Spirits Business Awards (SB Awards) was established in 2019 with the aim of celebrating excellence across the spirits industry.
On 14 November 2024, a black-tie event will take place at The Underglobe theatre in London, where the winners of each category will be revealed.
Categories span five core areas of the spirits trade: Retail and Marketing, Sustainability and Innovation, Tourism, Products, and People.
The Spirits Distributor of the Year award will recognise the best distributors on the global spirits stage in 2024. The judges will be looking for interesting and varied portfolios in addition to evidence that entrants are committed to continually developing their unique products and services.
Last year’s Spirits Distributor of the Year prize was awarded to Maverick Drinks.
The entry deadline for this year’s awards is 28 June 2024. The shortlisted entries will be announced in August.
Dominique Makatita, co-founder of Sir Edmond, said: “Sir Edmond is honoured to sponsor the Spirits Distributor of the Year award at The Spirits Business Awards. This award recognises excellence in the distribution of premium spirits, a core part of our business.
“We take great pride in our bourbon vanilla-infused spirit brand and are committed to working closely with our distribution partners to ensure our products are delivered with utmost care and professionalism to discerning consumers worldwide.”