Magnum unveils £1m production centre
Scottish whisky cream liqueur brand Magnum has opened a £1 million (US$1.27m) global production centre in Kirkcaldy, Fife.
The bottling centre claims to be the only of its kind in Scotland and will allow the brand to greatly scale up its production – distributing 135,000 litres of its liqueur around the country, as well as the rest of the UK, Canada, the US and South Africa through 2024.
Magnum creates a cream liqueur using single malt Scotch whisky from Speyside, and is produced and bottled in Scotland.
The liqueur is bottled within a stainless steel flask that is both reusable and recyclable.
The facility took three years to build and comes with a dedicated cream vat, as well as specialist rinsing, filling, capping and labelling equipment. The technology will enable the site to produce 40 bottles of Magnum per minute.
Magnum director Lee Schofield said: “This is a really significant milestone for our truly Scottish brand. Magnum is now the only Scotch malt whisky cream liqueur that is exclusively crafted and bottled right here in Scotland.
“Our strategy is to introduce Magnum to globally significant ‘cream’ liqueur markets, including Scotland, the rest of the UK, Canada, South Africa and the United States.
“With our new dedicated cream production facility in Fife, engineered solely for Magnum, we’re able to scale up as required. Innovation is very much on our agenda, but always with provenance, premium ingredients and packaging sustainability in our DNA.”
The centre will allow the brand to house liquid and dry goods all under one roof, which will help it minimise its carbon footprint. In addition, the centre will support six full-time jobs.
Schofield added that “as the only cream bottler now in Scotland, we can bottle what we want, when we want – it also means we can innovate in the category with the potential to introduce rum or Tequila cream liqueurs in the future”.
The centre is developed and managed by QAS Group, a leading supply chain provider for the spirits industry.
Magnum announced its first export deal with the Liquor Control Board of Ontario in Canada in 2018. It now exports to multiple provinces across Canada and is available in more than 450 outlets. Last year, the brand secured listings in the US.
In other recent cream liqueur news, Baileys trialled a paper bottle format.
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