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Bemakers to host e-commerce webinar
Bemakers has partnered with e-commerce agency Highlands to provide insights for drinks brands to thrive on Amazon.
The webinar, titled ‘Crack the code: Top 5 secrets to thriving on Amazon as a beverage brand,’ will take place on 27 June at 2pm BST (3pm CET).
The event will be hosted by Maria Eriksen-Jensen, chief marketing officer of Bemakers, who will be joined by Amazon experts Stuart Conroy and Oliver Stannard from Highlands.
The online seminar will equip spirits brands with knowledge on how to make a significant impact, drive sales to new heights and stand out on Amazon.
While alcohol sales growth on Amazon reached its peak during the pandemic, the platform remains a huge income driver for many beverage brands.
The five key areas for the webinar are ‘Evaluating fit with your market strategy’, ‘Understanding success metrics’, ‘Maximizing market reach’, ‘Navigating excise tax compliance for beverage brands’ and ‘Expanding off-platform opportunities’.
Last month Bemakers hosted a webinar to advise US brands on expanding in the European market.
Bemakers was established in 2021 to distribute and scale brands in Europe while offering strategic advice to clients.
Earlier this year, the company launched a business-to-business distribution platform that allows brand owners to list and market their products to on- and off-trade customers in Europe.
It also secured partnerships with Luchino vodka and Burning Barn English rum.