Bearface whisky secures Tesco listing

Mangrove Global has gained a supermarket listing for Canadian whisky brand Bearface.

Bearface is now stocked in 630 Tesco stores in the UK, with the chain bagging a six-month exclusive for the spirit brand.

Helen Barugh, channel director for grocery at Mangrove Global said: “In a world where customers want to drink better spirits that are specially crafted, as opposed to industrially produced – Bearface is an exceptional option. And this new listing by Tesco confirms exactly that.”

Part of the Mark Anthony Brands International portfolio, Bearface launched in 2018 and offers a Triple Oak expression and a whisky that is blended with mezcal.

Stef Holt, curator of Mangrove’s world whisky portfolio, said: “World whisky is one of the most exciting spirits categories out there right now. It’s quite different from traditional Scotch and I’d say the same for its drinkers.

“World whisky drinkers are diverse; all genders and all ages are enjoying the exploration of different distillates from different regions. Global producers are playing into that and using innovative methods to bring us a huge array of entirely new flavours. Don’t think you’re a whisky drinker? I’d argue you simply haven’t found the right one.”

Bearface’s Elementally Aged Triple Oak Whisky, which won Gold at The World Whisky Masters 2023, will retail for £36 (US$45).

Nick Gillett, managing director of Mangrove Global, said: “As purveyors of the very best independent spirits brands, our focus is to deliver what grocery stores want and need, as well as ultimately quench their customers’ thirst for exceptional drinks.

“All of us at Mangrove have, since the beginning, admired the ethos behind Bearface – knowing full well that it caters to a modern curiosity and sense of adventure that consumers are looking for. This is just the start for the brand and we look forward to seeing its success in Tesco.”