What is the most mispronounced drinks brand in the world?
Topping the list of the world’s most mispronounced food and drinks brands is a spirit – but which one is hardest to say?
Businessfinancing.co.uk compiled a list of world brands and searched for each of them on forvo.com, the world’s biggest pronunciation dictionary. Its aim was to discover the most frequently mispronounced food and drink brands.
With 256,000 listens on the online pronunciation dictionary, German herbal liqueur Jägermeister was cited as the most mispronounced food and drink brand globally.
Other alcohol brands that made the list included French Champagne Veuve Clicquot, which placed second with 253,000 listens.
Dutch beer brand Heineken (141,000 listens) placed fourth behind Japan’s Ajinomoto (156,000).
US brand Budweiser came in fifth at 128,000 listens.
To assemble the list, businessfinancing.co.uk curated a compilation of brands from each country’s Wikipedia page, for example, ‘American brands’. This gave the team a list of 16,875 brands from around the world.
All the brands were then searched for on forvo.com. Armed with the number of listens for each word, the team isolated the brand with the most listens overall and by category for each country. The data was gathered and analysed in March 2024.
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