Via Carota adds sparkling RTD range

The bottled cocktail line, created by New York restaurant Via Carota, has revealed five new carbonated recipes.

West Village restaurant Via Carota launched its line of bottled cocktails in February 2023. Now, it is adding to the range with a new batch of sparkling drinks.

The Negroni Sbagliato combines citrus and orange peel with herbaceous wine notes; the White Negroni Sbagliato substitutes a white aperitif in place of the traditional red; the Spritz is bright, bittersweet, and zesty; the Paloma combines citrus notes with blanco Tequila for a drink that is sweet, sour, and a touch bitter; and the French 75 has notes of citrus and elderflower.

“We couldn’t be happier to share these sparkling expressions with consumers, just in time for summer,” said chief executive officer Bart Silvestro.

The Via Carota Craft Cocktails Sparkling Range can be purchased as a 10-pack online for US$69, or as a four-pack at select retailers for US$25. Each 200ml bottle contains one 11% ABV cocktail.

The brand’s existing line of ready-to-serve cocktails includes a Classic Negroni, a White Negroni, an Old Fashioned, a Signature Manhattan, an Espresso Martini and a Signature Martini, with additional cocktails and formats to come.

“Via Carota Craft Cocktails was designed to elevate the at-home cocktail experience and, after the tremendous growth seen with the core range over the past year, this carefully crafted lineup pays homage to classic sparkling cocktails, with the bar-quality liquid that has become synonymous with our unique chef-to-shelf brand,” Silvestro said.

In December, Via Carota won Gold at The Design & Packaging Masters 2023. The bottle was designed by industry firm Stranger & Stranger.