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Gallo launches High Noon Vodka Iced Tea
Spirit of Gallo has revealed its new range of ready-to-drink (RTD) gluten-free High Noon Vodka Iced Teas.
The vodka-based iced tea comes in four non-carbonated summer flavours: original, peach, lemon and raspberry, each with a 4.5% ABV.
Made with vodka and iced tea without added sugar, each 355ml can contains 90 calories.
Britt West, executive vice president and general manager at Gallo, said: “Hard Tea was one of consumers’ most frequent RTD category purchased in 2023, which created an opportunity for High Noon to provide a premium alternative in a way only the brand can with real vodka and real iced tea.
“With this launch, we’ve taken a beloved classic and elevated it to new heights, delivering a beverage that embodies the spirit of summer in every sip.”
The iced tea is now available across the US at a suggested retail price of US$19.99 per pack of eight, containing two of each flavour.
Vodka Iced Tea joins the vodka and tequila seltzers in High Noon’s range.
The brand was launched in 2019 to compete in the growing market of pre-mixed drinks. It is the top-selling spirits brand by volume in the US.
Spirits-based canned cocktails are leading the way for RTDs in the US at the moment, especially with vodka ice teas. Another brand Surfside has also tapped into the trend and we recently caught up with its co-founder on its impressive growth.