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Avión unveils its first NFT Tequila
Pernod Ricard-owned Avión has partnered with NFT platform BlockBar to release 100 bottles of an extra añejo Tequila matured in a single ex-Mexican Cabernet Sauvignon wine cask.
The new expression, called Avión Lucky Liquid, was matured for nine years in an oak cask that was previously used for maturing Cabernet Sauvignon. It was forgotten for years and rediscovered in a cellar, according to the brand.
The brand said the Tequila was named Lucky Liquid after beating all odds to result in an ‘exquisite 100% agave Tequila despite the nature of its production’.
“Successfully created against all odds, Avión Lucky Liquid was borne out of a hunch nine years ago and is proof that fortune favours the bold,” said Juan Namur, digital director at House of Tequila – Pernod Ricard.
“This very notion is something which crypto enthusiasts and spirits collectors live and breathe, as they’re always on the hunt for the next extraordinary token or expression, which could appreciate significantly. It’s high risk, high reward.
“By combining blockchain technology with prestige Tequila in a limited run of just 100 bottles, we’re captivating the attention of two highly engaged, trailblazing communities.”
The 40% ABV expression is unfiltered and has a reddish hue. The nose offers cacao and candied red fruits, while the palate brings plenty of tannin, alongside peach, cranberry and pecans.
Drinkers can now join the waiting room on BlockBar for the chance to purchase the liquid when the bottles go on sale at 10am EST on 3 June, priced at US$495 each.
Each bottle of Avión Lucky Liquid will be stored in BlockBar’s storage facility in Singapore, and owners will have the option to resell via BlockBar’s secondary marketplace or redeem their NFT for the physical bottle from July 2025.
Avión is not the only Tequila brand to launch an NFT through BlockBar. Patrón launched 150 bottles of its Chairman’s Reserve in 2022, while 1800 auctioned a rare vintage of its 1800 Colección bottling.
Meanwhile, mezcal brand Ojo de Dios debuted an NFT programme, The Odd Squad, to offer 360° experiences for fans of the spirit.