This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Butterfly Cannon unveils reposado Tequila
Tequila brand The Butterfly Cannon has launched a reposado expression in the UK, named The Winged King.
The reposado is made from seven- and eight-year-old Blue agave from Jalisco, Mexico, and through two production methods.
Half of the piñas were slowly steam-roasted in centuries-old stone walled brick steam ovens for up to 54 hours, then cooled for up to three days before being mashed and distilled. The remaining piñas are cooked by autoclaves with high pressure steam.
The brand said the method ‘unites old-world traditions with new-world innovation’.
The spirit was then rested in American oak ex-Bourbon barrels for a minimum of eight months. Its resulting notes feature mellow oak and citrus on the nose, and natural agave, warm vanilla, tree nuts, spiced cloves, ground cinnamon, caramel, and oak on the palate.
Presented in a black gloss ceramic bottle with a chrome stopper – which features a life-sized monarch butterfly statuette – the Tequila retails for £99 (US$128) for a 700ml bottle.
Butterfly Cannon is owned by Biggar and Leith.
Tim Dunlop, who was appointed European commercial director for Biggar and Leith last year, said of the expression: “We’re so excited about the launch of The Winged King Reposado into the UK retail market and we know consumers are ready for it.
“It’s a standout Tequila with striking branding and a unique bottle, and it’s certain to create a buzz in store and really bring a feeling of luxury to the home drinks cabinet. It makes a decadent gift idea for Tequila fans with its premium black box and is set to be the Tequila to know about in 2024.
“Hailing from Mexico’s most-awarded distillery, Destiladora del Valle de Tequila (Casa Maestri), The Butterfly Cannon Reposado offers the UK a high-end, ultra-premium and beautifully executed Tequila.
“It will capture the attention of consumers brought into the category who are seeking something truly special, that tastes as good as it looks. It’s suggested to serve neat, over ice or in a reposado Margarita and gives retailers the opportunity to stock an exceptional agave spirit when exploration and graduation within Tequila and its popularity is at an all-time high.
“It’s no secret Tequila is booming. For specialist retailers, the new expression presents an opportunity to attract consumers into the ultra-premium sector at a time when the category is moving at pace and establishing itself in the home.
“In addition, our new DTC [direct-to-consumer] e-commerce platform gives consumers the option to purchase all four expressions for home delivery – it’s a channel that is growing for us globally so we wanted to bring that option to the UK market too.”
The Butterfly Cannon name is inspired by the migration of butterflies from the US to the agave fields in Mexico.
Other expressions in the brand’s range include Silver Cristalino Rosa (infused with pink grapefruit peel) and Tequila Blue (‘the world’s first colour-changing Tequila’).