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Aperol doubles production with €75m expansion

Campari Group has installed an Aperol bottling plant in its Novi Ligure site in northwest Italy, enabling the brand to double its production capacity.

The Novi Ligure site produces Campari, Aperol, Crodino and Cinzano

The Novi Ligure hub is the Italian group’s largest production site, where Aperol, Campari, Campari Soda, Crodino and Cinzano are made.

The inauguration of the new Aperol line will bring the number of bottling lines to seven, increasing the overall plant’s annual capacity by 100 million bottles. Since opening in 2004, the site’s production has increased from 29m bottles to 360m in 2023.

The new bottling line for Aperol is part of a €75m (US$80.1m) expansion of the plant, which has added 6,500 square metres to the existing 60,700 square metres of covered area.

Campari said the extension is a ‘fundamental stage’ in the group’s global development of the group, which also owns Wild Turkey Bourbon, Skyy Vodka and Courvoisier Cognac.

In 2023, the group recorded its third consecutive year of double-digit growth.

Aperol, which has quintupled its growth in the past decade, is the leading brand in Campari Group’s portfolio with nearly a quarter (24%) of the company’s sales in 2023.

The apéritif brand saw sales soar by 23.1% in 2023, with growth of 8.2% in Italy.

“We are proud to inaugurate the new bottling line dedicated to Aperol, which will allow us to increase our production capacity even more, allowing us to keep exporting worldwide the apéritif ritual, a symbol of the Italian lifestyle, characterised by a model of responsible consumption and of the highest quality,” said Matteo Fantacchiotti, CEO of Campari Group.

“The expansion of the plant, which takes place 20 years after its opening, is a further confirmation of the positive growth trend of recent years. Thanks to the passion and exceptional talent of our Camparistas, we celebrate today a remarkable milestone, which confirms our commitment to generating value, continuing on our strategic path of growth and transformation, ready to face future challenges.”

In 2023, 29% of the volumes sold by Campari Group were produced at the Novi Ligure plant.

The plant was expanded in 2009 when a warehouse was added.

In 2015, the site welcomed the Officinal Plants Center, where herbs are selected and prepared. In 2021, the Novi Ligure hub installed a line dedicated to the production of Crodino.

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