Tequila Ocho unveils packaging rebrand

The new global design for Tequila Ocho will debut in the US and Mexico starting in April with other markets to follow.

The redesigned packaging took nearly four years to develop, and reflects Tequila Ocho’s commitment to terroir in spirits. A new tapered bottle shape makes it easier for bartenders to handle, while a shorter height makes it a cleaner fit for retail shelves and back bars.

In addition, the label was given a ‘rustic feel’ with ‘fingerprint’ texture throughout, a nod to the brand’s single estate concept. The redesign also includes a custom engraved wood cap, and a new neck label.

The overhaul unifies Tequila Ocho’s packaging on a global scale.

“After having different branding and packaging in different parts of the world for so many years, we are thrilled to introduce this elegant new bottle to unite the brand globally,” Tequila Ocho global brand ambassador Jesse Estes said. “The liquid remains unchanged, having been brought to life using only the highest quality raw material and production processes being used.”

Pricing for Tequila Ocho’s core range will stay the same. As it had previously, the new front label will list the name of the single field in which the agaves grew as well as the harvest and altitude of the field. New however, is a bolder logo and more prominent brand name.

On the rear label, a QR code will lead drinkers to Ocho’s website for additional information about the field profile and characteristics, as well as tasting notes for each vintage.

In March 2023, Tequila Ocho opened a new distillery and visitor experience in Jalisco, Mexico, and in February 2024, the brand launched a Bourbon barrel-aged Tequila made in partnership with Brooklyn’s Widow Jane distillery.