Sazerac buys BuzzBallz

Buffalo Trace owner Sazerac has bolstered its ready-to-drink (RTD) portfolio with the acquisition of BuzzBallz.

Founded by Merrilee Kick in 2009, as part of her master’s degree thesis project, BuzzBallz’s portfolio includes cocktails, chillers, biggies and mixed drinks.

Presented in spherical shapes, the products are packaged in 100% recyclable materials.

Sazerac said the deal is mutually beneficial and will boost its portfolio with a ‘fun, unique, pre-mixed RTD’ and further extend BuzzBallz’s customer base both domestically and internationally.

The financials of the deal have not been disclosed and are subject to customary closing conditions, including receipt of regulatory approvals.

Sazerac CEO and president Jake Wenz said: “Merrilee and the team at BuzzBallz have created incredible brands and we are both honoured and excited to partner to take them to the next level.

“Merrilee’s creativity, commitment to quality and drive is inspiring. BuzzBallz is truly one of a kind and we can’t wait to help spread the products to more consumers all over the world.”

Kick will stay on in her position as the company’s CEO.

She said: “As a trailblazer in the RTD space, we have received many inquiries to acquire the company, however, Sazerac matched our innovative culture and spirit best.

“They are a partner we can continue to grow with internationally, as well as expand our existing distribution footprint in the US. We are excited about our future growth opportunities from the synergies we will create together.”

Sazarac also owns Buffalo Trace Distillery in Kentucky, Fireball Cinnamon Whisky, White X Cognac, Eagle Rare and many more brands.

Last year, the company overhauled its single barrel programme, giving users more barrels to choose from and more opportunities to select them.

In the US, the RTD category is expected to reach US$21.1 billion in value by 2027, making it one of the fastest-growing sectors in the spirits industry.