Borco rebrands as Stock Spirits

Stock Spirits Group, which acquired Sierra Tequila maker Borco last year, has integrated the German company and rebranded the arm.

The businesses will now operate under one arm of Stock Spirits Group, named Stock Spirits.

The acquisition, which was first announced in July 2023, allowed the group to enter Germany and the Tequila category.

While the parent company is headquartered in Poland, the renamed arm will continue to be based in Hamburg, Germany, and intends to focus particularly on this market in its expansion plans.

“The rebranding represents an important milestone in our integration. We now operate under one name, creating a common identity as ‘One Stock One Spirit’,” said Nicolas Rampf, managing director of Stock Spirits.

“From the outset, it was important for us to consolidate our strengths and create synergies. Now we can act as a unified entity, advance integration even faster and better, and further expand our position in the industry.

“In addition, further investments in the German location are planned, which are an important part of the growth strategy.”

Stock Spirits Group’s portfolio comprises more than 70 brands, including vodka brands Prestige, Lubelska and Żołądkowa, as well as Božkov rum, herbal liqueur Fernet Stock and Stock 84 brandy.

It operates in nine European markets including Poland, Germany and the Czech Republic.

Stock Spirits aims to become the leading company for mainstream spirits in Europe by 2027.

In 2021, the group was acquired by private equity and investment firm CVC Funds in a deal worth £767 million (US$1.1 billion).