Shanky’s Whip debuts TV ads
Irish whiskey liqueur Shanky’s Whip has launched its first TV advertising campaign, encouraging viewers ‘to give it a try’.
The adverts depict the brand’s main characters, Shanky – a jockey – and an ostrich.
The three clips can be seen across multiple channels in the US, including Hulu and YouTube, and in South Africa, on the country’s DStv service.
Elwyn Gladstone, founder of Shanky’s Whip, said: “We have been amazed at the success of Shanky’s Whip in so many countries, which is down to the incredible taste and standout packaging. The leading markets are the US and South Africa – so we are backing this up with original and fun television ads, which we hope will grow awareness around St Patrick’s Day.
“The spirits market is incredibly crowded with new brands and we have worked hard to differentiate from the crowd. These ads are just one part of our marketing mix, which also includes consumer sampling, out-of-home advertising, social media and bartender outreach.
“Flavoured whiskey is a huge category in the US and around the world, and we think Shanky’s Whip, with its Irish provenance, is going to have major global appeal.”
The first film, A Shanky’s Tale, recalls how Shanky was banned from horse racing, but used an ostrich to regain his victory.
The second spot, Pah! Horses, has the two protagonists arguing with a horse, which ‘pokes fun’ at the brand’s back story.
Lastly, the third clip has the duo using the brand’s ‘worth a try’ tagline in a debate.
The brand is owned by Biggar and Leith, which appointed a new European commercial director last year.
Shanky’s Whip is available in more than 70 markets and has ambitions of becoming a globally recognised brand. Last month, it partnered with wholesaling retail giant Costco for a series of activations across the UK.
You can watch a short version of the three ads below.