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Macallan marks 200 years with Cirque du Soleil
Edrington-owned The Macallan will host a theatrical experience at its estate in Speyside to celebrate the brand’s 200th anniversary.
The Macallan Estate in Speyside, Scotland, stretches across 485 acres stretch of land and will provide the stage for an experience created in partnership with Cirque du Soleil during May.
The ‘sensory’ experience will ‘take individuals on a journey through taste, smell, sounds and feelings’.
Jaume Ferràs, creative director at The Macallan, said: “2024 marks a momentous year for The Macallan as it celebrates its bicentennial.
“Celebrating two centuries of unparalleled craftsmanship and tradition, this collaboration brings two iconic brands together, both dedicated to constant innovation; resulting in a one-of-a-kind experience which is uniquely inspired by the Highlands and the story of our brand so far.
“Bridging the gap between the art of whisky making and the spectacle of performing arts, creating an unforgettable experience that is deeply rooted in the nature that surrounds us at The Macallan, our rich history, and our bold vision for the future.
“We look forward to welcoming guests from all over the world to our estate, offering them the opportunity to take in an exclusive experience and a bespoke whisky tasting surrounded by nature, all unique to The Macallan.”
The narrative of the experience focuses on Davonna, a spiritual guardian of the Scottish Highlands, and a young colourist named Ayla who is the daughter of a master whisky maker.
The two travel through the natural landscapes and encounter folkloric figures along the way, with the whole experience highlighting the need for a connection with nature.
Marie-Hélène Delage, creative director at Cirque Du Soleil, said: “Cirque du Soleil Spirit is a spectacular collaboration based on mutual respect. Through harmony paralleled with nature and storytelling, we’ve forged a unique partnership that highlights the strengths of both of our brands.
“With this invitation, we’re welcoming guests to a transformative experience in the timeless beauty of The Macallan Estate.
“Together, we’ve written a tale that celebrates the beauty, wonder and deep connection we all share with the natural world.”
Tickets to the experience, held from 8.30pm to 10.30pm, are priced at £200 (US$252) per person.
The Macallan recently launched Tales of The Macallan Volume II, the second whisky in a series celebrating important figures in the brand’s legacy.