Crurated moves into spirits with rare Macallan
Online wine retail platform Crurated has expanded its offering to fine and rare spirits, starting with a Samaroli bottling of The Macallan from 1997.
The members-only platform uses blockchain technology to guarantee the provenance of every bottle it sells, certifying direct-from-the-producer authenticity with an NFT.
Along with the Samaroli bottling of The Macallan, in the first half of 2024, members can expect releases from Maison Lineti, The Glenturret, Royal Salute, Camus, Dictador and Ballantine’s.
The Samaroli Macallan was first filled in 1997 and bottled 26 years later in 2023. There are 108 bottles available worldwide.
Meanwhile, for Maison Lineti, this will be the distillery’s first liquid released since 2019. Members will be able to bid for a choice of ex-Bourbon first-fill, ex-Cognac or ex-ruby Port casks, aged for as long as the new cask owner desires. They will also be able to bottle the liquid themselves, guided by Dr Magali Picard, Maison Linet’s whisky master.
Crurated will also offer seven expressions from The Glenturret: The Glenturret 50 Years Old, The Glenturret Trinity Series in Lalique, The Glenturret Provenance and The Glenturret Prowess, as well as three rare single malts – a 25-year-old, a 30-year-old and a 35-year-old, all released from the distillery’s 2023 Core Collection, in limited numbers.
Partnership with Maison Camus
In addition, Crurated is partnering with Maison Camus, France’s largest independent family-run Cognac house, and will feature a number of its expressions. These include the Cognac Camus Cuvée 4.186 Electrum – the rarest cuvée that Camus has ever produced, comprising four rare eaux-de-vie possessing a combined age of 186 years, with only 315 decanters made – as well as the Ateliers Camus Masterpiece, which is limited to five sets of three bottles and has an estimated value of €125,000 (US$134,800).
Alfonso de Gaetano, CEO and founder of Crurated, said: “This move is a testament to the unwavering commitment by the Crurated team to deliver unparalleled access, quality and authenticity to our global community of members.
“Our team is changing the paradigm in spirits, as we successfully did with wine and will continue to do so as we expand into other verticals. Moving into the spirits market will excite our existing members, provide us with opportunities to attract new customers and nurture people’s passions across both categories and beyond.”
The platform will release new spirits allocations every two weeks, offering whiskies, rums, Cognacs, Armagnac and more.
In other blockchain news, digital alcohol marketplace Baxus recently acquired BoozApp, which lets users in the US track fair pricing for spirits bottles.