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Bemakers partners with Frisky Panky
Spirits producer Frisky Panky will work with Danish company Bemakers to promote its range throughout Europe.
Frisky Panky is part of Monkey Brands International’s portfolio. Its range includes two blended Scotch whiskies, a single malt Scotch, a dry gin and a gold rum.
Monkey Brands International is headquartered in the Netherlands.
Bemakers operates in seven EU markets: Austria, Germany, the Netherlands, Sweden, France, Norway and its native Denmark. The brand has plans to expand to the UK, Spain, Finland and Switzerland.
“Inspired by the eclectic hipster subculture, Frisky Panky speaks to the trendsetters,” said Morten Stengaard, CEO and co-founder at Bemakers.
“Dive into Frisky Panky’s enigmatic array of blended Scotch whiskies, exotic rums, and daring gins. Crafted for those who traverse the path less followed, each bottle is an ode to classic sophistication with a modern twist.”
Frisky Panky also offers a line of canned mixed drinks, including whisky and cola, gin and tonic and rum and cola.
The ready-to-drink (RTD) category is expected to grow by 12% in volume between 2022 and 2027, hitting $40bn by 2027 across 10 key markets.
Bemakers has recently partnered with three alcohol producers: Copper & Brave, Coconut Cartel rum, and Spicehaus, a ready-to-drink brand.
The distributor also secured a deal with gin brand In The Welsh Wind earlier this year.
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