The Rum Lab plans its first Europe event
Event organiser The Rum Lab has revealed its festival schedule for next year, including its first show in Europe.
The Rum Lab has been organising festivals and conferences for the last 15 years in the US and Puerto Rico. The platform aims to promote and elevate premium rum.
The company is preparing for its 2024 schedule, which will include the new Spain Rum and Gin Expo.
The inaugural exhibition will be held at event space Meeu in Madrid on 26 April 2024.
The Rum Lab will also host rum festivals in Miami, Puerto Rico, Chicago, New York, Los Angeles, San Francisco, as well as its first event in Texas.
The Texas Rum Festival will head to Dallas on 16 March at 2616 Commerce Event Center. It will be organised in collaboration with Swizzle Rum Bar in Dallas.
Federico Jose Hernández, president of The Rum Lab, said more than 180 rum expressions will be poured at most events.
“We will have rums from Puerto Rico, Jamaica, Venezuela, Guyana, Barbados, the Dominican Republic, Costa Rica, Nicaragua, Panama, Mexico, Colombia, Trinidad and Tobago, and Haiti, among other countries,” he added.
The fifth edition of the Miami Rum Congress will be held on 9-11 February at the Miami Beach Convention Center and The Gates Hotel South Beach.
According to The Rum Lab, Miami is the largest consumer market for the category in the US.
The Taste of Rum event in Puerto Rico will return on 9 March 2024 to the Puerto Rico Convention Center in San Juan.
The eighth edition of the Chicago Rum Fest, also known as the Midwest Rum Fest, will be located at the Historical Logan Square Auditorium on 20 April.
Meanwhile, on 8 June, New York Rum Fest will head to 100 Sutton Studio in Brooklyn. The seventh iteration of the event has been scheduled to take place before the Bar Convent Brooklyn show (11-12 June).
Now in its third year, the Los Angeles Rum Fest will be the first stop of the California Rum Festival Tour.
The festival will be held as a pop-up on the rooftop of The Haas Trademark Collection hotel on 29 August.
The final event in The Rum Lab’s schedule will be the ninth San Francisco Rum Fest and Congress, which is due to be held at SOMarts Center from 31 August to 1 September.