RTD brand Thomas Ashbourne gains investment
Private equity firm InvestBev has made a strategic investment in ready-to-drink (RTD) brand Thomas Ashbourne Craft Spirits, which partners with celebrities including Sarah Jessica Parker and Neil Patrick Harris.
Thomas Ashbourne was founded in 2022 by CEO Cara Kamenev, who was previously vice president for consumer engagement at L’Oréal.
Its range includes Sarah Jessica Parker’s Perfect Cosmo, Neil Patrick Harris’s After Hours Espresso Martini, Ashley Benson, Vanessa Hudgens and Rosario Dawson’s Margalicious Margarita and The Hardscatto from rapper Playboi Carti, as well as The Classic Old Fashioned house cocktail.
The partnership with InvestBev will drive product innovation and retail expansion for Thomas Ashbourne as well as back office infrastructure support.
“We are excited to support Cara and the Thomas Ashbourne team as they elevate and expand the RTD category,” said Brian Rosen, managing general partner at InvestBev.
“Thomas Ashbourne combines what today’s consumers care about: taste, convenience and sustainably sourced, natural ingredients.
“Add to it the fact that Cara is a marketing genius who has built lasting talent partnerships that stand out and you have all the ingredients for a brand whose growth has no limits.”
“We are thrilled to be partnering with InvestBev, the leader in the adult beverage investment space,” said Kamenev. “Brian and his team bring unmatched expertise in the alcoholic beverage industry with a range of resources to further accelerate the growth of Thomas Ashbourne Craft Spirits.
“As we move into our next phase of brand development, it’s imperative we align with a strategic capital partner like InvestBev – [which maintains] a proven track record of growing and supporting disruptive brands in the space.
“This partnership will greatly enhance our strategic capabilities as we establish leadership in the premium RTD category, expand our beverage portfolio, and connect more deeply with our consumers and retail partners.”
The RTD brand gained a number of Gold and Silver accolades at The DB & SB Spring Blind Tasting 2022.