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RTD brand Black Lines opens bar
Bottled cocktail company Black Lines will open its first bar at the Rixo clothes store in London’s Chelsea.
From 12 October, Little Lines by Black Lines will be serving a menu of the brand’s signature ready-to-drink (RTD) cocktails, wines, beers and soft drinks.
The brand hopes the bar will further its mission of ‘defying age-old conventions that cocktails should be handcrafted in front of the drinker’.
The menu will include cocktails such as a Negroni, Spicy Tommy’s Margarita, Aperol Spritz, Paloma, and more, as well as a non-alcoholic Shirley Temple.
Black Lines’ co-founder, Kuleen Khimasia, said: “To be launching Little Lines as our first in-person bar experience feels like a natural next step, but to be doing so in collaboration with our friends at Rixo is an absolute dream.
“We’ve spent the last few years developing and perfecting our offering and have long considered how we’d deliver it in our own bar – we’re thrilled to be working with the team at Rixo to bring it to life under the roof of their beautiful flagship store.”
Black Lines was founded by Khimasia and Casey Sorenson in 2017. Its range of cocktails can be found in stores such as Selfridges and Whole Foods, as well as venues such as the Standard hotel in London.
A report this summer discovered that the RTD sector surpassed US$10 billion in sales in the US off-trade in the past year.
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