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Glenmorangie’s first boutique heads to Heathrow T2
By Rupert HohwielerMoët Hennessy Travel Retail has partnered with Dufry to open its first Glenmorangie boutique, located at Heathrow Airport.
Named ‘The Wondrous Glenmorangie Boutique’, the store can be found at Heathrow Airport Terminal 2 and invites travellers to ‘immerse themselves’ in the brand’s world.
Taking travellers on a ‘sensory journey’ that ‘celebrates the brand’s imagination’, the boutique’s space is designed in oak and sports an orange hue, in line with Glenmorangie’s signature whiskies and the casks in which they are aged.
Glenmorangie’s Highland surroundings and its single malt’s fluidity are then reflected in technicolour curving linework, while copper accents and ‘bold’ depictions of the brand’s icon, the giraffe, nod to its ‘towering’ stills.
In the boutique, passengers will be able to get their hands on a selection of rare and experimental Glenmorangie single malts, masterminded by Dr Bill Lumsden, the distillery’s director of whisky creation.
In addition to Glenmorangie’s full travel retail range, visitors can purchase Glenmorangie Tuiga 25 Year Old, Glenmorangie 25 Years Old Pommard Cask Finish and Glenmorangie Sonoma-Cutrer Reserve 25 Year Old. More bottings will be released in the coming months.
The Tuiga was released as a celebratory bottling for the Monaco Yacht Club in 2021, with an extremely limited production run. The Sonoma-Cutrer Reserve, meanwhile, was finished in Chardonnay wine casks with only 1,000 bottles produced.
These are all exclusive to the store and stocked alongside the brand’s full travel retail range.
Bottle engraving services will be available for premium bottles in the boutique, and beyond whisky buying, visitors are also invited to stop by for a cocktail at the boutique’s ‘luxurious’ bar.
Recently, Glenmorangie debuted its latest ‘Tale Of’ whisky, inspired by Tokyo, and in June the company welcomed Caspar MacRae as its new CEO.