Breaking Bad stars sponsor bartending competition
Charity platform Colossal has teamed up with mezcal brand Dos Hombres, owned by actors Aaron Paul and Bryan Cranston, to launch a bartending competition.
The inaugural Bar Boss competition will see one bartender win US$10,000 and a feature on the cover of Bartender Magazine, with proceeds going to Kind Campaign, a nonprofit organisation tackling bullying.
“It’s a thrill for Colossal to join forces with an established brand like Dos Hombres to launch our inaugural bartending competition,” Colossal’s CEO, Mary Hagen, said.
“Aaron and Bryan have already proven to be more than generous with their time and dedication in sponsoring this competition and the Kind Campaign’s mission to combat bullying.
“Our number of participants and charitable donations continue to increase yearly, so we hope this competition will be among our most impactful now and in the future.”
Earlier this year, US alcohol e-commerce platform Drizly revealed that Dos Hombres was its fifth-best-selling mezcal brand.
“Aaron and Bryan are always looking for creative ways for Dos Hombres to assist those in need,” Lyndsey Conrad, vice-president of national accounts, commented.
“Since the Kind Campaign is an organisation near and dear to their hearts and Colossal has been so successful in fundraising for other major brands and charities, it was only natural to combine forces.”
The Spirits Business recently looked into the rise of celebrity-backed spirits.