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Braulio enters new era
Italian amaro Braulio is inviting drinkers to discover its proud history at Casa Braulio, home to cellars that date back to the 19th and 20th centuries.
If there’s one thing you should do when heading to the Italian Alps – besides hitting the slopes in winter – it’s enjoy an amaro. As one of the oldest producers of amaro, Italian herbal liqueur Braulio is best sipped slowly to be fully understood. Created by pharmacist and botanist Francesco Peloni in 1875 and carried on through generations of Peloni family members, the Braulio blend consists of herbs, roots and berries, and takes great pride in using all natural ingredients.
Based in the small mountain town of Bormio, the Campari-owned brand values passion and crafts as key to its success, but innovation is given high importance too. In looking to the future, the brand is ready to write the next chapter in its story.
Exploring Casa Braulio
Its cellar Casa Braulio is now open to visitors, and it is described as being “the living heart, where the amaro and its history were born”, according to the brand. It still lies below the house where the Peloni family founded Braulio, and in 2017, the space was enlarged; increasing its size to encompass a further 1,600 sqm of underground cellars, and 319 barrels.
As the well trodden labyrinths meet interactive technologies, and modern cellars coexist with those of the 19th century, a tour of Casa Braulio gives visitors the chance to acquaint themselves with the company’s long history, as well as, of course, the spirit.
On the tour, guests can experience rooms that bring Braulio to life. There’s the infusion room, where an installation shines light on one of Braulio’s key ingredients: fresh spring water from the Alps.
Next is the herb laboratory, which gives an insight into four of the main herbs that feature in Braulio’s recipe: gentian, juniper, yarrow, and wormwood. The rest of the formula? Naturally, it remains a closely guarded secret.
The tour ends after three levels of cellars under the grounds of the old town with a tasting session where guests can sample the amaro in the renovated shop.
The amaro possesses a “unique alpine flavour” and is aged in Slavonian oak barrels for two years, which helps it to reach the ideal balance between sweet and bitter.
Italy’s alpine amaro
Edoardo Peloni, master distiller at Braulio, says: “Our cellars are now a triumph of warm woods, herbal scents, comfortable, iconic of Italy’s alpine amaro.”
Beyond Casa Braulio, the brand has also restored Capanna Dosdè, a building located at 2,824m above sea level in the Val Viola, an alpine valley, which has deep historical significance to the local communities and region. Braulio will host unique sipping experiences here, and in Casa Braulio.
“Maintaining and strengthening the link with the territory, fully respecting the product and its authenticity, is essential for the discovery and recognition of Braulio,” adds Ludovica Riciputi, global marketing manager of Amari.
“It’s a tangible symbol of our deep connection to Bormio and Valtellina, representing the authentic alpine spirit.”