Close Menu

GTR spirits sales soar 67% in 2022

Sales of spirits rose by 67% in volume in global travel retail (GTR) last year, with Tequila being the only segment to recover to pre-pandemic levels.

Tequila Drizly
Tequila skyrocketed by 95% in volume last year in global travel retail

According to data from IWSR Drinks Market Analysis, the spirits category is expected to post a compound annual growth rate (CAGR) of 9% in the five years to 2027.

The IWSR said Tequila is the only spirits segment to recover to pre-pandemic levels in volume terms.

The agave spirit soared by 95% in volume last year and is expected to post a 9% CAGR increase (2022-2027).

The IWSR previously said whisky and Champagne would ‘spearhead’ the channel’s resurgence in the years ahead.

Sales of whisky in GTR rose by 77% in volume last year and is expected to increase by 16% in 2023.

A 9% increase for the whisky sector is expected in the five years to 2027.

Looking at individual whisky subcategories, Irish rose by 66% in 2022, Scotch by 77%, and US whiskey by 93%.

The segments are expected to post a 7%, 10% and 9% increase, respectively (CAGR 2022-2027).

Jairo Lopez Suarez, IWSR’s head of GTR insights, said in a report on the channel: “Blended and malt Scotches also posted strong growth in 2022, but from a deep drop, and are still way short of pre-crisis volumes (-22% for malt, -26% for blends).”

Gin and rum saw triple-digit volume increases last year in GTR, up 112% and 100% respectively.

Gin is forecast to grow by 5% over the next five years, while rum is predicted to increase by 7% (CAGR 2022-2027).

Meanwhile, Cognac and Armagnac reported a volume jump of 24% last year, with a CAGR increase of 14% predicted between 2022 and 2025.

Cognac was hit by softening demand in the US and the absence of Chinese travellers, the IWSR noted in its GTR report.

Brandy climbed by 32% in volume and could post a CAGR increase of 13% over the five-year forecast period.

Liqueurs skyrocketed by 83% in volume in 2022 with a 7% rise expected for 2022 to 2027.

Vodka soared by 68% last year and is predicted to grow by 6% (CAGR 2022-2027).

The ready-to-drink category was up by 60% in GTR last year, with an increase of 11% estimated for the next five years.

The IWSR said GTR Europe has shown the ‘highest absolute volume growth in 2022 across all regions’, but Asia Pacific has the highest volume percentage growth rate in 2022 (of more than 100%) due to the ‘relatively slower recovery’ in 2021.

For an in-depth analysis of spirits in global travel retail, including a breakdown by category, see the September 2023 issue of The Spirits Business, out now.

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No