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G&I Spirit Group teams up with Rob Floyd
G&I Spirit Group has partnered with mixologist Rob Floyd to create cocktail events for Tequila-based cream liqueur brand Mis Amigos.
G&I Spirit Group and Rob Floyd Entertainment will work together on creating ‘innovative and immersive’ cocktail events.
Floyd is known for his Cocktail Theatre act, where he combines storytelling, science, and humour to create cocktails.
He has also appeared on television shows, including The Kelly Clarkson Show, Access Hollywood and Bar Rescue.
Furthermore, the partnership will include the launch of a new venue in downtown Nashville, Tennessee, called Sip Boldly Lounge by Rob Floyd.
The lounge is due to open in September 2023.
G&I Spirit Group will begin distributing Mis Amigos this month, following its soft launch at the Seatrade Cruise event in Fort Lauderdale, Florida, in March and the Access Live event by the Wine & Spirits Wholesalers of America in Orlando in April.
The Mis Amigos liqueurs combine Blue agave Tequila with flavours such as chocolate, coffee and strawberry.
The range can be served neat as a shot, over ice, or mixed in cocktails.
Mis Amigos is available in the UK through wholesalers and online, and in the US through Total Wine & More and e-commerce platform Drizly.
In 2019, The Spirits Business spoke with Gina Duke, the spirits development director at G&I Spirit Group, about how a background in the on-trade has given the firm its point of difference.