Bombay Sapphire partners with The Hoxton
Bacardi-owned Bombay Sapphire has launched a series of artist installations and limited edition cocktails in Hoxton bars across Europe as part of its Saw This, Made This campaign.
As a continuation of Bombay Sapphire’s ongoing Saw This, Made This campaign, visual artists have taken over the Hox galleries located within The Hoxton hotels in Amsterdam, Barcelona, London, Paris and Rome to transform the spaces with creative art installations.
The installations are described as ‘locally flavoured’, with each paying homage to the city in which they reside, and all with the aim of encouraging guests to discover the ‘creative inspiration all around them’.
In addition to the installations, Bombay Sapphire has collaborated with the head bartenders at The Hoxton bars in each city to create a limited edition series of Saw This, Made This cocktails, each of which takes inspiration from the bars’ locations.
In London, the Holborn-based bar team has been inspired by the nearby crossroads in High Holborn and The Kingsway.
The Crosstown Traffic cocktail includes Bombay Sapphire gin, claret vermouth, sage and hop-smoked honey – a play on a Martinez served in a rocks glass.
A large cross-stamped ice block evokes the crossroads motif, garnished with brushstrokes: black for the road, red for the London Underground’s Central Line and blue for its Piccadilly Line.
Meanwhile in Barcelona, the bar team has taken inspiration from ‘a typical beach’ in the Spanish city for the curation of the Cala, which fuses Bombay Sapphire gin with grapefruit juice, cider and salty butter syrup, garnished with a banana leaf and butter cracker.
This serve is said to draw upon the atmosphere and lifestyle in Spain, mixing salty flavours with bitter and floral notes.
The Dutch bar team has created the Spirit of Resilience, featuring Bombay Sapphire gin, tarragon-infused genever, green Chartreuse, apple cordial and lime juice.
The name was chosen to depict the windmills found in Amsterdam, which have been a familiar structure throughout the history of the Netherlands. The cocktail is therefore garnished with a banana leaf to represent the propellers of the windmills.
At The Hoxton bar in Rome, inspiration for the drink comes from the vine found near the Colosseum: the ancient Pantastica grapes found on Palatine Hill in the heart of Rome.
To represent this, the Colosseum Shadow is made from Roman wine ‘tea’, made from leftover local wine infused with Bombay Sapphire gin, Roman chamomile, wine syrup and lemon juice.
Finally, the bartenders of The Hoxton bar in Paris found inspiration in the Grand Palais.
To create their cocktail, Le Palais Carré, they have presented it in a hexagon-shaped glass with a pyramid-shaped ice cube. It is made with Bombay Sapphire gin, Martini Riserva Special Rubino, lemon juice, strawberries, grapefruit zest and figs.
This week, Bombay Sapphire collaborated with fashion designer Christian Siriano to create a special couture collection, with designs inspired by classic cocktails made using the brand’s gin.