The cocktail you should be drinking this summer

This summer more than ever, we’re all seeking simplicity in our otherwise busy lives. When it comes to simple cocktails, there is not an easier, or more refreshingly delicious cocktail than the Patrón Ranch Water.

Though not necessarily new to everyone, the Ranch Water cocktail has recently seen a rise in popularity and has become an increasingly sought after drink.  Originating in Texas, where ranchers sought relief from the scorching summer heat, the Ranch Water became a beloved staple in the Lone Star state. Still embodying the Texan spirit, its popularity has surged in recent years beyond Texas lines.

An industry leader, Patrón has always stated that while it may not have invented Tequila, it certainly perfected it. And the same can be said about its campaign to make the Ranch Water the drink of the summer. It saw an opportunity to make the extraordinarily simple cocktail even better with Patrón.

“This summer, we hope to bring people together over delicious Patrón Ranch Water cocktails made with our iconic additive-free Patrón Silver Tequila, fresh lime juice and sparkling mineral water. This may not be your first Ranch Water – or perhaps it is – but it is the only Ranch Water made perfect with Patrón,” said D-J Hageman, vice-president of brand marketing, Patrón North America.

From hand-harvesting the highest quality 100% Weber Blue agave, to the traditional, time honoured distillation process and individual labelling, numbering, and inspection of each bottle, Patrón Tequila is crafted with meticulous precision and care, and does not compromise on quality.

An additive-free Tequila, using only three natural ingredients – agave, water and yeast – and crafted in small batches to ensure consistency and quality, Patrón is one of the few brands that still makes Tequila the hard way – by hand, a painstaking process that’s been used since the brand’s inception. The simple addition of Patrón Silver in a classic cocktail proves that when a few natural ingredients are masterfully combined, it can lead to perfection.

Patrón Tequila teamed up with brand partner and global superstar Becky G to launch a creative campaign celebrating ‘the simply perfect drink for a simply perfect summer’.

The content showcases Becky G revealing how to perfect this classic cocktail with the super premium Tequila, because a Patrón Ranch Water should be as easy to make as it is to enjoy.

To watch the video, click below.

Whether it’s this summer or beyond, make sure to enjoy this simply perfect, vibrantly delicious, and easy to make cocktail. And, if you think you’ve already tried Ranch Water, do yourself a favour and try it the Patrón way. It may not be your first time trying the drink, but it will be your first one made perfect.

To make one for yourself, you will need:

• 40ml Patrón Silver
• 20ml lime juice
• 340ml bottle of sparkling mineral water

Method: Combine Patrón Silver and lime juice in a Collins glass filled with ice. Top with your preferred sparkling mineral water and stir gently to combine.

For more information, or to purchase Patrón Silver to make a perfect Patrón Ranch Water, visit www.patrontequila.com.