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Quiquiriqui debuts ‘first’ bag-in-box mezcal
Mezcal brand Quiquiriqui has unveiled a bag-in-box format for the on-trade as its latest sustainable solution to glass waste.
The Quiquiriqui Mezcal Bag-In-Box contains five litres of the brand’s flagship Espadin mezcal – the equivalent of seven 700ml glass bottles; one more bottle than in a standard case.
Founder Melanie Symonds commented: “Sustainability in the mezcal world comes down to the packaging just as much as the production itself; we put a lot of care and attention into agave replanting schemes and supporting the local communities where the spirit is made, looking at packaging and transportation felt like the next natural step for us to continue our care for our planet.”
The Quiquiriqui mezcal box seeks to reduce the demand and waste issues associated with glass packaging in the hospitality sector.
By pioneering the transition to a mezcal box, the brand is said to significantly reduce packaging requirements by utilising only 15% of the materials needed for a glass bottle.
Moreover, by adopting larger shipping containers, Quiquiriqui achieves a 45% reduction in weight, resulting in a carbon footprint eight times smaller than that of a glass bottle.
Through this initiative, Quiquiriqui is estimated to have decreased its overall emissions by up to 80%.
The bag-in-box mezcal will be available for bars and restaurants around the UK to use in their venues in place of glass bottles.
The packaging solution features its own dispenser, which offers a ‘seamless transition’ from traditional bar optics.
Venues will also have the ability to request glass bottles of the Quiquiriqui Espadin mezcal for front-of-house display.
This packaging solution is described as a continuation of Quiquiriqui’s efforts to support local communities through the production process, and represents the brand’s next ‘significant step’ in pursuing its sustainability ethos.
In June, a report recommended that glass should be more closely examined to determine how to cut its environmental impact.
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