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Smokehead partnership ‘rethinks drinking’
Scotch whisky brand Smokehead has partnered with glassblower Elliot Walker to create a limited run of handmade drinking glasses.
Smokehead has collaborated with Walker, known for winning the second series of Netflix show Blown Away, to ‘rethink drinking’ and create an original, glass-blown drinking vessel.
The glass will be available to purchase in an extremely limited run from September.
Smokehead’s chief, Mikey Sim, said: “Our partnership with Elliot Walker has been truly exciting and will allow us to bring another element of Smokehead to whisky aficionados worldwide.
“Getting to know Elliot’s creative process has shown how aligned we are in our brilliantly rebellious attitudes, daring to be different and breaking through the moulds of convention.
“This project enables us to stay true to our ethos that Smokehead never limits the ways its whisky can be enjoyed. We can’t wait for the glass to launch later this year, and hope it will be so aspirational that drinkers of other malts will be enticed to use it too.”
Walker was selected to ‘reimagine’ the classic whisky glass and create ‘the perfect vessel’ to enjoy Smokehead’s premium Islay single malt whisky.
Following a prototype selection process this summer, the winning design will be chosen by Smokehead’s audience via its social media channels before a limited run is produced by Walker.
Walker said: “It’s a real honour to partner with Smokehead on this creative project, as a brand who is leading the charge on innovation within the whisky category and is unafraid of breaking boundaries, just like I am with my sculptures.
“I’m a huge fan of Smokehead and so it’s an exciting challenge to create a bespoke item that matches the brand’s rebellious and innovative nature – not only should it make a bold statement, but it needs to be functional and enhance the drinking experience.”
A few of Smokehead’s exclusive glasses will be available to purchase from September 2023 via www.smokehead.com.
The producer will also host a competition in October for consumers to win the glassware.
Last year, we explored the juxtaposition between minimalism and maximalism in on-trade glassware.