Mirror Margarita debuts in Sainsbury’s

Ready-to-drink (RTD) cocktail brand Mirror Margarita will launch its signature serve in Sainsbury’s stores across the UK in September.

Created by mixologist Deano Moncrieffe, co-founder of London-based agaveria Hacha, the clear Mirror Margarita is made using Cazcabel Tequila Blanco, mixed with blended citrus oils and malic acid produced naturally by the agave plant.

He transformed the venue’s signature Mirror Margarita into its own RTD  bottled cocktail brand in 2021.

Moncrieffe said: “We have always believed there is a gap in the market for a premium RTD cocktail which is expert led, so people who are time poor but love good quality drinks can enjoy them without any fuss at home.

“What’s more, we believe the new product will resonate with people who are already fans of Mexican spirits, but also the innovation behind the recipe with its crystal-clear appearance will intrigue new audiences. The future of cocktail making is here”

It is said to create a ‘sweet yet sour’ Margarita that heroes the flavours of agave, with grapefruit notes on the finish.

Mirror Margarita joins Sainsbury’s RTD category in a 15% ABV, 500ml format, containing five serves per bottle.

Bottles should be kept refrigerated once opened, and will keep for up to 12 months.

The brand said it keeps sustainable practices at the heart of its production process, and all outer packaging is eco-friendly.

The listing in Sainsbury’s is said to be a continuation of the brand’s long-standing ambitions to bring luxury agave-based spirits to a larger audience.

It will be available to purchase from Sainsbury’s stores nationwide and online from 17 September.

Mirror Margarita joins Sainsbury’s as part of its Thrive Incubator Scheme, in partnership with Foundervine and Mission Ventures, which was created to support brands founded by Black entrepreneurs.

Mirror Margarita was one of nine businesses that took part in the Thrive with Sainsbury’s programme, in which it received an initial grant of £20,000 (US$26,181), one-to-one practical training and group-learning opportunities.

The launch into retail will add to the brand’s distribution network, which already sees the cocktail sold directly from both Hacha Dalston and Brixton bars, and its e-commerce platform.

The cocktail is also available via wholesale in a 200ml (two serve) format, following a successful collaboration with Bermonds Locke, and is looking to secure hotel listings.

The brand was awarded double Gold medals in The Pre-Mixed & RTD Masters 2022, and Gold and Silver medals in The Luxury Masters 2022 for its Tequila- and mezcal-based expressions.