Espresso Vodka boosts Masons of Yorkshire sales

English spirits producer Masons of Yorkshire saw vodka revenue rise by 100% year on year, driven by its espresso-flavoured variant.

The Espresso Vodka bottling accounted for 50% of all vodka sales, the brand said.

Known for producing gin, Masons of Yorkshire moved into the vodka category in September 2021 with a trio of expressions – Espresso Vodka, Original Vodka and Citrus Vodka.

Karl Mason, co-founder of Masons of Yorkshire, said: “Despite challenges we continue to experience growth, and the vodka market is a particularly successful area for us as at-home cocktail enthusiasts experiment more and more with quality ingredients and demand exceptional flavours.

“Supermarkets are investing in local brands. The versatility of vodka has meant that we are seeing less seasonal purchasing here: this is a liquid for all year round.”

The bottling was launched exclusively to the on-trade, and is crafted with coffee beans from El Salvador.

Mason continued: “This Christmas is looking to be dominated by vodka as more and more people want to try new things and create twists on classic cocktails. And for a simple serve, we’ve been enjoying the vodka with a simple hazelnut or caramel syrup over ice after dinner; this allows the quality to shine through and will leave your dinner guests asking for more. It is cocktail creativity made simple.”

The Espresso Vodka was created to tap into the popularity of Espresso Martinis, but can also be mixed in Negronis and various other Martinis.

In more vodka news, The Avengers actor Jeremy Renner recently ventured into the sector after becoming the co-owner of Sweet Grass Vodka.