Campari Academy unveils livestream project
Educational platform the Campari Academy will launch its livestream project at Cocktail Spirits Paris on 4-5 June.
Campari Academy France will host a dedicated stand as part of Le Bar Rouge, the trade show’s celebrated programme of talks that reflect on the current trends within the bar trade, all of which will be live-streamed as part of the new launch.
Designed as ‘a space for sharing’, the Campari Academy stand, in partnership with Le Bar Rouge, will host four seminars by international experts and bartenders each day, each of which will be streamed live on the platform.
The partnership marks the first time Le Bar Rouge has ever collaborated with a brand.
The livestream project will be hosted by Campari’s creative director, Monica Berg, and Dean Callan, director at the Bartenders Broadcast Network. It will be made up of two separate elements: ‘The Bar Show’ and ‘The Bar Show Show’.
The former will comprise six episodes of live talks from a studio space, while the latter will spotlight the highlights and key moments from global bar shows live to the bartending community, bringing them to life for those who cannot attend the shows themselves.
Campari Academy said it was launching the project to bring ‘a new and even more engaging format’ to the platform’s offering, while providing more space for interaction, communication and authenticity for its audience.
To take part in the livestream, bartenders will find a live YouTube link, which will be available via the Campari Academy Instagram channel: @CampariAcademy.
In addition to the debut of the livestream project, several international bars will attend the event to represent their establishment and share what distinguishes them at Le Bar Rouge.
New to this year, non-bartending experts will speak on broader topics such as inclusion and diversity, giving the next generation of bartenders the tools they need to develop their careers ‘in an ever-changing world’.
Berg will also be present to facilitate discussions and meet professionals who would like to learn more about the Campari Academy system and platform.
Campari Academy opened its UK education hub in February.