Teremana reaches one million case sales

Dwayne ‘The Rock’ Johnson’s Teremana Tequila brand has surpassed one million nine-litre-case sales annually, three years after launching.

The ultra-premium Tequila brand was launched by Dwayne ‘The Rock’ Johnson in 2020.

It has now marked one million cases sold over the 12-month period April 2022-2023.

“I’ll start off my statement with the most appropriate and grateful thing to say – thank you to the people. We launched Teremana three short years ago and today we celebrate the extraordinary record-breaking accomplishment of selling one million cases annually,” said Johnson.

“As we hit this rare milestone for an independent brand, I’m also very grateful for our partners’ and our team’s dedication to bringing our Tequila to the people in the right way – by making Tequila that honours the traditional methods. That’s the Teremana way.

“We have been overwhelmed by the tremendous response to Teremana, and owe our deep gratitude to our consumers who trusted our devotion to quality from day one.”

Teremana reached 300,000 nine-litre-case sales in its first year.

The brand says it has ‘broken records as one of the biggest debuts for a new-to-world brand in history’, adding ‘its unprecedented growth is a testament to its focus on creating an authentic, high quality and delicious tequila that can be enjoyed by all’.

Consumer demand and sustainability

To meet growing consumer demand while maintaining the small-batch process used to make its Tequila, Teremana has invested in the construction of an expanded distillery, which will begin production towards the end of 2023.

The expanded area has been designed in partnership with environmental experts to meet the criteria of the LEED certification – the most widely used green building rating system in the US, created to promote sustainability-focused practices in design, construction, and operations standards.

Teremana says it ‘continually strives to minimise its footprint’ by investing in state-of-the-art green technology and sustainable practices, including the latest water filtration technology, and creating compost from leftover agave fibres to ensure that the land will be able to support agave growing ‘for generations to come’.

Teremana partners, the Lopez Family, who are third-generation agave growers and second-generation distillers in the highlands of Jalisco, will continue to oversee the production of Teremana under the brand’s unique NOM, 1613.

The NOM, or Norma Oficial Mexicana, is a four-digit number assigned to a distillery by the Consejo Regulador del Tequila (CRT) to indicate an authentic producer of Tequila.

“It’s been an incredible journey to see Teremana reach this momentous milestone while maintaining the highest standards of quality and craftsmanship,” said Alejandro Lopez. “Our family is proud to be part of a brand that not only honours heritage Mexican agriculture but also celebrates our craft and people with the rest of the world.

“We thank our partners and customers for their trust and support, and we look forward to continuing to share the time-honoured tradition of Tequila making while leaving a legacy for the future generations of our family and our community in Jalisco.”

Johnson added: “To be able to share our Teremana Tequila with the world is a privilege and to illuminate its heritage, is an honour.

“Taking the extra time to invest in how we produce our liquid, invest in our people, and invest in the community and land for years to come as we grow, remains our north star. Teremana is the true and only Tequila of the people.”

The Teremana portfolio is composed of three expressions: blanco, reposado, and añejo, and is available in Mexico, the US and Canada.