Sly Dog Rum expands Europe presence

Spiced rum brand Sly Dog has secured a distribution deal in Portugal with Honest Dragon.

Distributor Honest Dragon is said to be a ‘new player’ in the premium drinks distribution space, and specialises in ‘discovering and distributing’ high-quality, up-and-coming drinks brands, Sly Dog said.

Honest Dragon lays focus on bringing the ‘best new brands to market’ and providing them with support and exposure.

The partnership will see the ethos of the two brands ‘perfectly aligned’.

The distribution deal marks the rum brand’s latest step in expanding its global presence.

Sly Dog is a spiced rum made with natural ingredients, and boasts ‘bold notes’ and a ‘smooth finish’. It is recommended sipped neat or mixed in cocktails, such as a Mai Tai, Espresso Martini or Screwdriver. Cocktail recipes can be found on the brand’s website.

According to Sly Dog’s website, the brand sources its rum from a carbon-neutral distillery in the Dominican Republic.

Sly Dog Rum was awarded a Gold medal at this year’s Rum & Cachaça Masters blind-tasting competition.

The brand became available to Molson Coors customers last month.

Earlier this year, Diageo gave its spiced rum brand Captain Morgan a packaging refresh.