Langley’s Gin partners with Perola

Charter Brands has secured a distribution deal in Austria, Germany and Singapore for English gin Langley’s.

Langley’s Gin will be launching in the three markets this month through distributor Perola.

Arkaitz Giménez, sales director at Charter Brands, said: “We’re thrilled to announce our partnership with Perola, a renowned distributor with a reputation for excellence across the globe.

“Perola’s expert knowledge coupled with Charter’s ambitious plans for the brand means we’re confident that Langley’s will be enthusiastically received by discerning consumers across the new regions – Germany, Austria and Singapore.”

Through Charter Brands, Langley’s Gin has achieved a ‘major stronghold’ in Europe and Asia already, the brand said, with distribution deals in more than 30 markets including the UK, France, Italy, Greece, Denmark, Croatia and Thailand.

The partnership with Perola will play a ‘vital role’ in Langley’s global expansion plans as it seeks to become the most ‘responsible yet accessible’ gin brand on the market.

Giménez added: “This marks a significant milestone for Langley’s, and we’re excited to expand our reach into these vibrant markets, building on the brands’ momentum and expanding our presence in Asia.”

The gin brand was recently appointed the official drinks partner of the 93% Club, a UK-based network for state-educated students.

Arno Schmid-Egger, managing director at Perola, said the Langley’s range “offers a modern take on classic gin styles”

“We love the quality and taste profile of the liquid as much as the great value and the appealing packaging,” he continued.

“Combined with its commitment to sustainability, Langley’s delivers a strong positioning and purpose. We are looking forward to unfolding the brand’s potential across our markets.”

In March, Charter Brands added single malt whisky Agitator to its portfolio. The partnership will see the whisky brand become a ‘global player’ as the distributor sets up deals in multiple markets.