Hospitality Forward podcast interviews SB editor
The Spirits Business editor Melita Kiely features in the latest episode of the Hospitality Forward podcast.
Run by Hanna Lee Communications, season five of the Hospitality Forward podcast launched in January 2023.
Kiely features in episode 67, which launched via Spotify, Apple Podcasts, YouTube, and iHeartRadio this week.
In the episode, Kiely speaks to Hanna Lee, president of Hanna Lee Communications, and Michael Anstendig, editor in chief at Hanna Lee Communications.
The episode gives insights and tips about how to connect with journalists and successfully pitch stories – particularly for industry professionals without the means to hire a PR agency.
The conversation also covers Kiely’s experience interviewing celebrities in the spirits world, such as Lenny Kravitz, and the industry professionals she finds inspiring.
Hanna Lee Communications launched Hospitality Forward to ‘give back to our community’ and to help the ‘travel and hospitality industries rebuild and rebound from the pandemic’.
Kiely said: “It was an honour to speak with Hanna and Michael on the Hospitality Forward podcast, and to share my experience as a journalist in the drinks world.
“Since the pandemic, I believe the power of trade publications as a platform to amplify up-and-coming spirits brands and on-trade venues has never been more important; it’s a powerful tool to get your brand in front of a global platform.
“Our aim with this episode was to give advice to on-trade professionals seeking editorial coverage on how best to do so, and I hope this episode will give listeners some useful insights into how they can build connections with journalists, and secure coverage with a publication like The Spirits Business.”
Today, Hospitality Forward has listeners in more than 155 countries, including the US, the UK, Kenya, Australia, France, Spain, Germany, Japan, Brazil and Poland, to name just a few.