Soho Street Cocktails partners with Prezzo
Pre-mixed brand Soho Street Cocktails has teamed up with restaurant chain Prezzo to offer its ready-to-pour serves to UK diners.
The brand’s pre-mixed Espresso Martini and Pornstar Martini pours are now available in all 143 Prezzo restaurants nationwide.
Marie Flowers, Soho Street Cocktails sales director, said: “We are absolutely delighted to be working with the Prezzo team, delivering a high quality, consistent cocktail solution that increases speed of serve. I’m looking forward to our exciting journey together.”
The cocktail pouches are recyclable and contain 1.5 litres of liquid.
Robert Topping, procurement and supply chain director, Prezzo, commented: “We’re delighted to be partnering with Soho Street as we continue our journey to give all our customers the joy of Italian dining.
“We see the brand as relevant and appropriate for our customers, the product quality is market leading, and the pack format makes life easy for our operations teams who are so important in ensuring that each serve is perfect.
“We have lots of exciting plans for 2023 and we look forward to Soho Street becoming a core supplier as we continue our progress.”
Soho Street cocktails are not from concentrate, vegan and gluten free, and contain no allergens, artificial colours, or flavourings.
The brand’s goal is to make it ‘as easy as possible for bar staff to create consistent, hand-crafted cocktails every time’.
Dominic Hawksworth, senior bar and beverage manager at Prezzo, added: “When looking at new product development, not only do we look for the quality product but also the quality of the partner who will be supplying them.
“With Soho Street Cocktails and the team behind it we have found a group that not only ticks both boxes, but far exceeds any of our expectations.
“I have been inundated with positive feedback from our teams who absolutely love having their top selling cocktails take such a leap forward in quality.”
In January, Soho Street Cocktails launched a range of cocktail garnishes.