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New Riff Distilling to get $3m revamp

Kentucky-based New Riff Distilling will begin a US$3 million renovation of its public areas, including a new home for its tasting and cocktail bar.

New Riff
The Aquifer will be relocated to the distillery’s third floor

The renovation will see a revamped first-floor gift and bottle shop space, as well as the relocation of the distillery’s bar, The Aquifer, to the third floor.

“We’ve always been focused on providing visitors an engaging way to learn about New Riff and our award-winning spirits,” said Hannah Lowen, vice-president of operations.

“As New Riff’s popularity has grown, people are looking to share in the experience, whether that be through our tours, tastings, unique events or by having a drink at The Aquifer, which we’ve long outgrown. This renovation will create comfortable, inviting spaces for conversation, education, or simply enjoying the product we all love.”

The distillery will remain open for visitors throughout the project.

Once complete, visitors will be able to experience a new welcome station and pre-tour waiting area.

The Aquifier is currently located on the first floor, and on the third will feature a rooftop patio and views of the Cincinnati skyline.

A new reservable private room was also be built.

“Our library of whiskeys and other spirits has grown substantially since we opened in 2014,” Lowen continued, “and along with some recent legislative changes, we’re excited to use this new space to share some unique and rare expressions that have been hiding away in our warehouse. We’re looking forward to having a bit more room to both introduce new enthusiasts to our products as well as geek out with the most knowledgeable fans.”

Renovations are due to take place in April.

In 2022, the producer announced its US$2m expansion of its site, which was set to increase production by 50%.

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