Mataroa Gin eyes international growthBy Melita Kiely
Greek gin brand Mataroa Mediterranean Dry Gin is ready to grow its global availability beyond its 17 existing markets.
Mataroa Mediterranean Dry Gin (Mataroa MDG) launched in March 2019. Now, four years later, it is available in 17 countries.
The brand is the number-one-selling Greek premium gin brand in Greece.
Mataroa MDG is created at the Melissanidi Distillery in northern Greece, a centennial family business with great tradition in producing ‘delicious spirits with strong character and unique taste’.
The brand has grown a strong following among consumers and bartenders, thanks to its ability to inspire cocktails and ‘exceptional G&Ts’.
The brand’s flagship expression was enhanced by the launch of Mataroa Pink, a fresh pink gin based on MDG’s ingredients and infused with pomegranate and hibiscus.
Distributors of the brand’s portfolio include Amathus in the UK, and La Maison Du Whisky in France.
Mataroa MDG will be available to discover at the Roma Bar Show from 29-30 May, and the Athens Bar Show from 7-8 November.
More details about the brand can be discovered online at mataroagin.com.
Last September, Mataroa Mediterranean Dry Gin has teamed up with designer Themis Zouganeli to create a limited edition bottle.